Category: Charlotte Center City Partners

How (not) to be a creative city

I was recently walking down the sidewalk beside the Lynx light rail, and I spotted some colorful banners alongside the tracks. They added a festive touch, I thought. Then I read them.

They said: “Create” and “Splurge” and “Thrive” and my favorite, “Groove.” I found this interesting. It had the flowery fragrance of promotional marketing. I checked. Yep, the banners are part of a rebranding effort for South End.

Now I am not against promotional marketing. In an advertising-based industry, how could I be?

But somehow, being ordered to “Thrive” reminded me of a time, years ago, when the walls of the Observer building sprouted posters ordering us all to “Work Smarter.” As if we would all slap our heads in recognition of our heretofore obvious stupidity and decide to mend our ways.

The promotional effort, courtesy of Charlotte Center City Partners, the nonprofit uptown advocacy group that also serves South End, partnered with a South End design/branding firm. They want to highlight “the brand attributes of the district” which they believe to be shopping (hence, “splurge”), residential (“thrive”), art galleries and creative businesses (“create”), and hospitality and nightlife (“groove”).

I called three creative types from around town, plus my college-aged daughter and asked if anyone ever says “groove” any more. “I don’t think so,” said commercial film producer Peggie Porter. “I hear people say ‘groovy’ in a sort of ironic way.”

“No one I know says groove,” said the text my daughter sent from Chapel Hill.

Filmmaker Dorne Pentes, though, said he still sometimes hears people say “groove.”

What about the rest of the banners and being ordered to “create”?

“I think that would be the least likely thing to make me feel creative,” Porter said. “It sounds like Chamber of Commerce stuff to me,” Pentes said.

As one branding/marketing expert told me (no name because this person needs business and can’t afford to tick people off), “In the brand world, what things ARE is most important, not what you say they are. That’s what we focus on with clients. Get them away from slogans.”

Colorful banners? Nice touch. Sloganeering in a supposedly “artsy” part of the city? Not so creative.

A note about spacing: For some reason blogger.com today refuses to put spaces between the paragraphs. I tried deleting the old spaces, putting in new “enter” lines, the works. No luck. Does anyone have any solutions for this?

Knoxville + Charlotte = Same league?

While folks in Charlotte are still elated over being selected for the 2012 Democratic National Convention, The Economist magazine has deftly slid a stiletto under the city’s civic ribcage:

In its Feb. 10 issue, “Changing leagues: What landing the convention says about North Carolina’s biggest city,” the writer quotes Charlotte Center City Partners’ Michael Smith: ““We’re changing leagues.”

The magazine goes on to describe the city: “It has a couple of professional sports teams, the NASCAR Hall of Fame, a sleek new light-rail system and a decent but hardly remarkable smattering of museums and theatres. It seems just one of several pleasant, medium-sized cities—such as Knoxville, Richmond and Norfolk—between Washington, DC, and Atlanta.”

Keeping in mind that Charlotte’s estimated 2006 population, according to the U.S. Census Bureau was 630,478, it’s instructive to note that the Census Bureau also reports:

• Richmond’s 2010 population at 204,000 and Norfolk’s at 242,803.
• Knoxville? Its 2006 population estimate was 182,337.

All those years of spending, building, scrapping and clawing and climbing by the fingernails into the NBA and the NFL, building towering phallic bank and energy company skyscrapers to prove the city’s virility, were they for nothing? Can it be possible that to the rest of the world, which now appears not to have been paying the least bit of attention, Charlotte is still considered a “pleasant medium-sized city,” maybe about like Knoxville?

Ouch! Ooof! Uggghh! And grrrrr!!! You can hear the teeth grinding up and down Tryon Street.

What’s ahead for uptown? A sneak peek

Here’s a quick and non-specific glimpse of what’ll be recommended in 2020 Plan for Charlotte’s center city. Details will be fleshed out at a 5:30 p.m. public workshop today at the Charlotte Convention Center. All is part of the updating of Charlotte’s uptown plan – the last big update was the 2010 Plan, so it’s clearly time. Charlotte Center City Partners and the City of Charlotte planning department are shepherding the Center City 2020 Vision Plan.

With the help of some sources I’ve gotten some sense of what’s to be unveiled tonight. Examples:
1. More higher education presence uptown. The consultants previously had talked about better links among UNC Charlotte, which has a new uptown building under construction; Johnson C. Smith University; Johnson & Wales University; Central Piedmont Community College; and various other higher ed institutions with operations in or near the center of the city. Blue-sky ideas mentioned previously: Maybe a joint student union for all the students? Beefed-up education opportunities in center city?
2. Solve the shopping problem. Just about everyone in the workshops wanted more shopping downtown. This is tricky for many, many reasons. I look forward to hearing more specifics from the consultants, because if this were easily solved it would have been solved by now.
3. A network of parks and green spaces. This was another popular item in public workshops. And it isn’t just as easy as buying up an old parking lot somewhere, ripping out the concrete, planting grass and waiting (and waiting and waiting) for people to use it. Finding the public money, civic will and – crucial – the good design and strategic locations to create well-designed and sited green spaces will be harder than it sounds. And don’t forget the “network” part. Again, I’ll be eager to hear details.

Look for other strategies on cultural venues, the nexus of research-jobs-innovation, and closer attention to building neighborhood centers.

Disclosure: Observer publisher Ann Caulkins is a co-chair of the CCCP uptown plan effort. She doesn’t know I’m writing this and hasn’t told me what I should or shouldn’t write, or even whether to write anything. You’re getting my own thoughts on this topic.

What’s ahead for uptown? A sneak peek

Here’s a quick and non-specific glimpse of what’ll be recommended in 2020 Plan for Charlotte’s center city. Details will be fleshed out at a 5:30 p.m. public workshop today at the Charlotte Convention Center. All is part of the updating of Charlotte’s uptown plan – the last big update was the 2010 Plan, so it’s clearly time. Charlotte Center City Partners and the City of Charlotte planning department are shepherding the Center City 2020 Vision Plan.

With the help of some sources I’ve gotten some sense of what’s to be unveiled tonight. Examples:
1. More higher education presence uptown. The consultants previously had talked about better links among UNC Charlotte, which has a new uptown building under construction; Johnson C. Smith University; Johnson & Wales University; Central Piedmont Community College; and various other higher ed institutions with operations in or near the center of the city. Blue-sky ideas mentioned previously: Maybe a joint student union for all the students? Beefed-up education opportunities in center city?
2. Solve the shopping problem. Just about everyone in the workshops wanted more shopping downtown. This is tricky for many, many reasons. I look forward to hearing more specifics from the consultants, because if this were easily solved it would have been solved by now.
3. A network of parks and green spaces. This was another popular item in public workshops. And it isn’t just as easy as buying up an old parking lot somewhere, ripping out the concrete, planting grass and waiting (and waiting and waiting) for people to use it. Finding the public money, civic will and – crucial – the good design and strategic locations to create well-designed and sited green spaces will be harder than it sounds. And don’t forget the “network” part. Again, I’ll be eager to hear details.

Look for other strategies on cultural venues, the nexus of research-jobs-innovation, and closer attention to building neighborhood centers.

Disclosure: Observer publisher Ann Caulkins is a co-chair of the CCCP uptown plan effort. She doesn’t know I’m writing this and hasn’t told me what I should or shouldn’t write, or even whether to write anything. You’re getting my own thoughts on this topic.

CCCP backs down from $1M market ask

Charlotte Center City Partners is backing off its request for up to $1 million in city funds to help upfit a former uptown store as a city market. Michael Smith, president of the uptown boosters’ group, told me this afternoon they have “postponed” their return to the city’s economic development committee to ask for the money.

Instead, he says, “We just want to be further down the road,” with plans for upfitting the former Reid’s Fine Foods store on Seventh Street at the Lynx light rail line (in photo, below right). The group will hear potential vendors at the market in a 4:30-6 p.m. session today, and then from the general public at a 6-7:30 p.m. public meeting and workshop tonight.

Afterward, Smith said, they’ll use the information they hear to work with design firm Shook Kelly on what changes are needed to the building. (An interesting side note: When Seventh Street Station was originally being built the space that eventually became Reid’s Fine Foods grocery was first designed to hold a city market.)

After coming up with the design plans – and here’s the change of plans – “an organizing committee will be established to raise funds to build out the interior and exterior of the market by applying for grants from private entities, foundations and the U.S. Department of Agriculture that will match the private and in-kind dollars already raised,” says a CCCP news release.

Whatever the gap is, between what’s raised and what the upfit costs, will be what CCCP will ask the city for, Smith says.
That’s a much smarter approach. I think a city market is a fine idea. But it was politically clumsy (some might say delusional, though I maybe wouldn’t go that far) for CCCP to think City Council members, who got scorched earlier this year when they found $12 million to help launch a city streetcar project, would happily sprinkle $1 million big ones over a market.

As the Observer’s editorial board said in a Sept. 15 editorial: “Could the market upfit happen for less than $1 million? Are other funding partners available? The city must explore those options before it plunks down a big chunk of the public’s money. We’d hate to see the idea scrapped. That would be a lost opportunity. But $1 million from city taxpayers? That’s going to take a lot of swallowing.”
The new approach makes much more sense. The group’s market consultant, David O’Neil, says the U.S. Department of Agriculture and big foundations are looking seriously at food issues and “food hubs.” Further, he says, “You can spend a lot of money on these things [market buildings] and waste a lot of money.”

Figure out how much you really need to do on the building – for which CCCP has procured a lease from owner Bank of America – then try to get private money and only then, if you need to, tap the public coffers. That said, it’s absolutely appropriate if it’s necessary for the city to kick in some money for a market. Ditto the county. Cities all over America have publicly built and- or publicly owned markets. Even little Asheboro, N.C., has a city-owned downtown market building, some Asheboro-based friends tell me. So does Hendersonville, among many other places. There’s nothing odd or sinister about the idea, and a market is a great chance to help small entrepreneurs build small businesses.

But politically, right now, with schools being closed, yet more teacher layoffs looming, libraries and rec centers severely cut back, to cough up $1 million for an uptown market would go over about as well as the Ebola virus. Smart move, CCCP, to retrench and restrategize.
Photo credits: Tommie Hagood inspected produce in July at the Historic West End Market on Beatties Ford Road. DIEDRA LAIRD/CHARLOTTE OBSERVER
Reid’s building: DAVIE HINSHAW/CHARLOTTE OBSERVER

From old Reid’s to new farmers market

Charlotte City Council, at its dinner meeting before the regular council meeting that is happening in front of me now, heard a request for up to $1 million from Charlotte Center City Partners to do the construction work to turn the former Reid’s Fine Foods grocery into an uptown farmers market.

Center City Partners, a nonprofit tax-funded group that represents uptown and South End, has sponsored an uptown market for 12 years, but it’s outdoor at The Square, small and from what I can tell of the good sold, not what I’d consider “local” produce. CCCP has wanted a better site for a larger market.

I hate to do this to you, but all I’ve time for now is to copy/paste the CCCP press release, for those who want more details. The council is now starting to hear public comments on the proposed tougher tree ordinance and I need to listen to that.

On the market proposal, the council voted to sent it to the economic development committee for a recommendation. Council members Andy Dulin, Michael Barnes and Edwin Peacock III voted against sending it to committee.

Press release:
Charlotte Center City Partners is exploring the creation of a new public market in Uptown to be located in the former Reid’s Fine Foods space on the ground floor of the Seventh Street Station parking deck. Carolinas HealthCare System (CHS) has offered to invest in this new market because of the project’s potential benefits for the citizens of our region.

The proposed ‘City Market’, situated adjacent to the 7th Street light rail station, would feature high quality, unique products sold at reasonable prices. Produce and products from local farmers and vendors would support public health by providing year-round access to fresh foods. The vendor mix is proposed to be multicultural and represent Charlotte’s global melting pot as well as its Southern heritage. The market would include a café and provide programming opportunities for the community to learn about healthy eating in a warm and inviting setting, surrounded by fresh foods.

“Our goal will be to provide a wide variety of produce, meat, fish, bakery and dairy products, and other raw and prepared food, brought to market in the center of the city by farmers, growers, producers and chefs,” said Michael Smith, President and CEO of Charlotte Center City Partners. “We want to create an environment that recognizes and celebrates the diversity of our citizens and fosters their interaction. We also want to strengthen the historic link and mutual dependency of our rural and urban communities.”

The market will take advantage of its Uptown location and the City’s unique assets including the light rail line, the new UNC Charlotte building and First Ward Park across the street as well as Johnson & Wales University.

Another objective will be to provide an incubator for small businesses, supported by the workforce development programs at CPCC. In time, this market will become a ‘must see’ destination and provide an authentic Charlotte experience for visitors. The hope is to achieve all this and, at the same time, make sure the market is operationally self-funded.

As founding sponsor, CHS would provide health and wellness programming for the market. “We want to invest in the City Market because it supports our mission of ‘Live Well Carolinas’ and our goal of prevention and wellness in the Charlotte community,” said CEO Michael Tarwater.

This concept is the result of years of research and exploration through a partnership with the City, County and Projects for Public Spaces (PPS). In a recently completed feasibility study report, PPS surveyed local market vendors and found a high-capacity, skilled set of vendors who know and understand retail marketing. The survey found that 75% of vendors have a strong interest in participating in a year-round indoor market and that 75% employ 0-3 full-time employees and more than 60% of vendors would be ready to sell in less than three months.

The City Market is proposed to be a stand-alone 501(c) 3 organization employing a Market Manager and Assistant Manager as well as custodial staff. The projected opening is Spring of 2011.

Sneak a peek at uptown plans

Here are some ideas to chew on:
– An “applied innovation corridor” stretching up North Tryon Street from uptown to UNC Charlotte, along the to-be-built light rail line.
– A “culinary corridor” from Johnson & Wales University to Central Piedmont Community College’s new culinary building.
– Create a consortium of the higher education institutions in and near uptown, so they can pool their resources with shared facilities. CPCC, Johnson & Wales, Johnson C. Smith University, Queens University of Charlotte, even UNCC with its new uptown presence could all be players. (Sorry, Davidson College, you’re just too far away.)
– With the growing numbers of college students, why not build a shared student union uptown?

That last idea came from a focus group for high school and college students.
The others came from Daniel Iacofano, one of the consultants for the ongoing Charlotte center city planning (public workshop tonight at 5:30 at the Convention Center.) I caught up with Iacofano this morning to hear where he and the consultants are headed in their thinking on the Charlotte Center City 2020 Plan.

He talked a lot about the economic underpinnings, and he offered some of the many ideas the California-based consulting group MIG (the I is for Iacofano) are tossing around. He’ll talk about some of them tonight at the public workshop.

Cheryl Myers, the Charlotte Center City Partners senior veep of planning and development, said the consultants had gotten 80 ideas from Center City 2020 Plan working groups alone. (Disclosure: Observer publisher Ann Caulkins is a co-chair of the steering committee for the 2020 Plan. She doesn’t know that I’m writing this, or what I’m writing. And I have been supportive of having uptown plans since I’ve been writing opinions for the Observer.)

Iacofano said the I-277 loop is “kind of a noose” around uptown.
I asked, “How do you tame the loop?”
Iacofano: “There’s a menu of interventions.” They could range from capping it – there are places where that could work – to simply enhancing the connectivity under and over it with better lighting, artwork, and so on. Other possibilities would be to put development closer to the highway, or to put things under the freeway overpasses.

Tonight, expect a lot of attention to the issue of creating “seams” rather than “dividers” between uptown and the neighborhoods that surround it.

‘Spoofer’ hits homer with flea market pitch

“The Spoofer” maybe meant it tongue-in-cheek, but it’s a great idea:

One of the comments on the “Recreating Rome” posting, (scroll down to after 11 PM July 6) about how to enliven the Fourth Street-Graham Street-West Trade Street vicinity uptown, came from someone calling herself/himself “The Spoofer,” who said:

“The solution is rather simple: Get city council to declare that area a 24/7 flea market and yard sale mecca. Citizens should be told that the space around those streets would be available for free on a first-come, first-served basis. Residents would be allowed to bring their own card tables any time they wish, and sell all that junk that Charlotteans spend most Saturdays driving from neighborhood to neighborhood to buy. Voila! Instant retail in center city without spending millions of taxpayer monies to alter infrastructure or to subsidize businesses.
It could turn into another Anderson Jockey Lot, only bigger. And talk about activity! There’s nothing more active than a gigantic city yard sale district. Tourists would flock there for bargains.

“Those pocketing cash at the end of the day from their efforts would no doubt spend part of it on uptown attractions or dining, further boosting center cityism. The only drawback would be the futility of trying to impose a system of sales or use tax on the vendors so that government could grow bigger from the proceeds. Gee, maybe that’s not a drawback after all.”

I think it’s a fabulous idea. Michael Smith (CEO of Charlotte Center City Partners) , I hope you’re reading. It’s akin to architect Murray Whisnant’s idea a few years back (in the pre-EpiCentre era) to take the old civic center building, knock out its side walls and turn it into “the agora” – a farmers and flea market for anyone who wanted to sell there.

Seriously, small-scale retail begets larger-scale retail. And I’d love it if I didn’t have to drive all the way up to the Metrolina Expo for a good flea-market experience.

Kudos to The Spoofer. (But your idea to flood uptown – see comment at 8:36 PM – for a lake is somewhat less workable, dontcha think?)