This month’s Civic By Design discussion will be an exercise in imagining how to enliven a dead zone. Last summer, the zone was the intersection of Kings Drive and Morehead Street. This month is the “seas of asphalt of our Center City around West Trade Street, Fourth Street, and Graham Street.” Click here for a Google maps/street view – and you’ll see why it’s an appropriate spot to re-imagine.
I want to throw this topic open for discussion early, because I want to throw out an idea into the mix of ideas people inevitably will have. Last summer, as groups of people sat around tables with big maps of the Kings-Morehead area and little photos of buildings that we were supposed to arrange, it became obvious this was an exercise less of imagination than of fantasy. Further, it was a demonstration of how what people say they want sometimes is exactly what they shouldn’t want.
Everyone always suggests that what is needed is a park and open space. Well, OK. But parks and open space aren’t what make the Pantheon piazza so wonderful. If you think they will enliven uptown Charlotte here in 2009, you aren’t paying attention to what’s really on the ground in uptown.
What makes the Pantheon section of Rome wonderful are, of course, the magnificent Pantheon itself, and the art in the churches nearby, but more than that, it’s the buildings and activities that surround the piazza and its fountain (with drinkable water – that might be a start!). A big stone piazza holding a fountain but with nothing around it would be about as lively as a parking lot with a fountain in the center.
Uptown Charlotte is dying from too much open space – in the form of parking lots and large corporate plazas and small corporate plazas and fountains out the wazoo. What do we need? Stores. On the street. Good old-fashioned window-shopping-inducing retail. And many of the retail spaces in most of the uptown buildings built since 1960 – what’s the technical term? – suck.
Retail likes to be around other retail. (Note shopping malls. Note downtown Asheville, and Boston’s Newbury Street and Madison Avenue and Strøget in Copenhagen.) Uptown is full of large projects (courthouses, government center, Federal Reserve, arena, stadium, convention center, transportation center, performing arts center, multiple churches, and office towers all in a relatively small area). Because they are large and typically dead along the sidewalks, they kill their area for retail. The retail space that remains is fragmented, and the bulk of it is invisible from the street.
It will be hard to spark retail synergy. So that’s the major challenge for uptown Charlotte, and for enlivening any area, including the incredible dead zone we’ll be looking at next Tuesday night.
While the Pantheon is probably my favorite building in all the world, I don’t think we ought to put one uptown. At least, not in today’s uptown. What we ought to import, instead, is the Caffe Tazza d’Oro, the Giolitti and Della Palma gelaterias, the caffe Sant’Eustachio, the arts supply shops, antique furniture shops, grocery stores, shoe stores, purse stores, jewelry stores and fashion boutiques that make up the Pantheon neighborhood.
Have your say:
Civic by Design: 5:30-6:30 p.m. Tuesday July 14, at the Levine Museum of the New South. If you RSVP by Friday to brenda@dpz.com you can have gelato – alas, not from Rome.